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What is Slow Fashion?

What is Slow Fashion?

With the awareness of environmental degradation and determination to protect the planet, the slow fashion advocating sustainability has become more trusted and environmentally friendly. Quite the opposite of fast fashion, Slow fashion is the result of slow movement focussing on high-quality products that will last longer. Instead of using machines and toxic material to speed up the manufacturing process, slow fashion industries employ local craftsperson who use organic and climate-friendly material to protect the environment and human lives.

Before the industrial revolution, products were locally manufactured, depicting the distinct culture of that region. People were more inclined to purchase such fabric that can be utilized for a long time, and therefore, back then, environmental pollution was nothing. The slow fashion has tried to revive those times by emphasizing on quality while promoting culture. Slow fashion companies launch their collection twice or thrice a year after a thoughtful, careful, and sustainable process.

The term slow fashion was coined by Kate Fletcher when slow movement gained momentum. The slow fashion promotes longevity, high quality, just wages, measured production, therefore, minimum waste. It aims to launch such fabrics and designs, which are classic, adaptable, and never get old to use for a long time without getting out of fashion. It mostly features vintage prints and basic colors that can be utilized differently and styled according to the seasons while still giving a chic and classy look. To fully supervise working conditions and supply chain, the slow fashion industries manufacture fabric in-house. The work is done with extreme care with all precautionary measures as there is no hurry in producing bulk to be transported in less than a week. The workers are neither overburdened nor underpaid.

Slow fashion is a beautiful blend of quality, trend, comfort,  environmental consciousness, and animal and human life protection. Slow fashion is light on the wallet because consumers don't need to buy over and over again. The products last long and are recyclable. The slow fashion has got a huge number of supporters, but its critics are of the view that slow fashion is a huge blow to the global economy owing to focus on less purchasing.

Slow fashion has become much popular and has encouraged consumers and producers to make eco-friendly products that are sustainable and trendy, but still, there is a long way to go. We can start from our wardrobe to be a part of this slow fashion movement by following simple tips.


  • Create your style. If something goes out of fashion, then try to carry it in a different and unique style.
  • Build a capsule wardrobe. Purchase a few classy and durable items and use them interchangeably, enhancing your styling skills.
  • Don’t shop impulsively rather thoughtfully decide whether you need it or not. Overloading the wardrobe means wastage of money and fabric.
  • With the excessive use of #ootd or the outfit of the day, the people’s urge to wear a dress once has increased. Wear your dresses multiple times with different accessories.
  • Do proper and deep research to choose those brands which produce ethical, sustainable clothing and are not contributing to Earth’s pollution.